Primus TYPO3 Relaunch

PRIMUS Immobilien AG

Central marketing platform and marketing support for new construction projects

PRIMUS Immobilien AG approached our agency with the request to reposition its digital presence with a customer-friendly focus on sales.

Our solution: we developed a central marketing platform with a template system. Using this system, individual websites for specific projects can be prepared internally, in a swift and straightforward manner. The housing portfolio is automatically synchronised and updated with the SalesForce CRM and ImmobilienScout24.

We were also responsible for the integrated marketing of the new PRIMUS beach resort construction project. By using a sophisticated cross-media marketing strategy involving a successful print and online media mix, we were able to pave the way for the highly successful sales of holiday homes.

Our customer

PRIMUS Immobilien AG has been active in the market as a project development and construction firm since 1993. With a total of 60 employees at its Berlin and Weimar locations, PRIMUS plans and builds residential and commercial properties as well as holiday homes.

Our services

Consulting | Corporate design | Screen design | TYPO3 website | SEO | Google AdWords | Cross media | Print marketing | Support | API

The industry

Real estate

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Conceptual design and launch of the marketing platform using TYPO3

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The PRIMUS corporate website and all new project websites are centrally administered via a central TYPO3 installation.

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The new corporate website presents the individual projects with suitable imagery and useful functions such as "Construction Progress" and a "Construction Diary".

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The housing portfolio is synchronised and updated on all websites via a SalesForce interface.

Individual project websites using one TYPO3 instance

With the help of a template system, the sales department can independently upload new projects at any time and describe the specific features.

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With our full-service package, we were not only able to reposition the corporate website for PRIMUS, but also take the lead in marketing the PRIMUS beach resort.

Cross-media marketing strategy

Over a period of two years, we promoted the new PRIMUS beach resort construction project with a cross-media marketing strategy consisting of several phases. The successful print and online media mix led to successful sales of the holiday properties.

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Corporate design

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Thanks to its own corporate design, the project had a high recognition factor.

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In addition to developing the logo and other elements, various icons and imagery were defined.

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Suitable 3D visualisations were prepared in cooperation with our partners.

Print and online marketing

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A special campaign plan was devised to manage cross-media marketing activities.

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Advertising appeared regionally and nationally – in small, local holiday magazines as well as major newspapers such as WELT and FAZ.

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The successful interplay between memorable design, SEO, Google AdWords and print advertisements resulted in high visitor numbers and a significant increase in contact requests.

Process

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  • 1. Consulting/strategy

    Presentation of marketing proposals in the course of project meetings
  • 2. Corporate design

    Uniform design with recognition factor – for everything from the logo to print marketing
  • 3. IT

    Implementation with TYPO3 as the central sales platform, weekly sprints, Kanban boards, daily stand-ups
  • 4. Content

    Preparation of search engine optimised content
  • 5. Marketing

    Development of a campaign plan to coordinate the marketing measures planned in the cross-media marketing strategy
  • 6. Monitoring

    Ongoing monthly implementation of the measures, reporting and consulting
Thanks to the full-service package offered by THE BRETTINGHAMS, our sales force was relieved of many tasks and was able to focus on customer support. All design, programming and marketing measures were centrally coordinated with just one contact person.
Günther Halling, PRIMUS Beach Resort, Director of Sales 

Interested? Please contact us!

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We would be pleased to invite you to our internet agency.

Christopher Brettingham SmithPresident & Chief Executive Officer
+49 (0)30 - 8800 135 10
inquiry (at) brettingham.de