Emmi

Scholz & Friends

Implementation and release of advertising banners and newsletter campaigns

Over the last few years, we have implemented various banner and newsletter campaigns for our agency partner Scholz & Friends. In doing so, we work together as partners and complement our respective fields of expertise.

Our customer

The Scholz & Friends Group is a leading creative agency group in the German-speaking world. As part of the WPP Group – the world's leading communication network – the agency cooperates internationally with the best creative and specialist agencies.

Our services

Consulting | Banners | Newsletters | Marketing

The industry

Advertising, B2C

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Banner campaigns

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Credit Suisse
Seven campaigns, each with different advertising formats and target groups, were implemented for the globally active Credit Suisse Bank in recent years.

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Oakley
Elaborate banner animations for seven countries were created and adapted for more than 20 formats in a very short time.

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St. Moritz
Season-specific campaigns were designed for the popular St. Moritz ski resort.

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UPC
As the telecommunication service provider expanded its range of services, the new products were promoted online in three languages.

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Kimberly-Clark
The DryNites brand was promoted via various advertising banners in German-speaking regions.

Coordination of animation (storyboard) and media planning

The storyboard was developed in close cooperation with the customer. Based on moods, a perfect sequence was optimised in a step by step process.
After completing the animations, the advertising media were exported in various formats, according to the media planning specifications, and subsequently uploaded to the respective platforms.

Web-Banner

We support and complement our partners with our experience, know-how and services to obtain optimum results.

Cross-media campaigns

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Emmi
Customer awareness for the leading producer of milk products in Switzerland was promoted via various banner animations and regular, individually designed newsletters.

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Sunrise
A social media campaign with the "Nerd-o-meter" was implemented to promote the new iPhone.

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FC Basel
Advertising banners, graphics for the website and stadium animations were designed and implemented for the Swiss premier league team.

Process

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  • 1. Consulting and planning

    Review and adaptation of the basic concept and media plan
  • 2. Design

    Presentation and coordination of the campaign with the help of static designs
  • 3. Storyboard

    Conceptual design of the animation sequence
  • 4. Animation

    Implementation of the finished storyboard – in HTML5 or static, according to specifications
  • 5. Adaptation

    Implementation of the animations in various formats and languages, pronounced focus on recognition value
  • 6. Publishing

    Dissemination of the advertising banners (DoubleClick Studio), launch of the microsites, handling of the newsletters
  • 7. Tracking and reports

    Analysis of user behaviour and user numbers, reports on the campaigns
By partnering with THE BRETTINGHAMS, we are able to offer digital advertising options to our customers and perfectly complement our expertise.
Britta Hartlieb, Scholz & Friends AG, Key Account Manager/Project Manager  

Interested? If so, please contact us!

christopher

We'd love to invite you to our internet agency for a no-obligations chat so we can get to know each other.

Richard Brettingham SmithPresident & Chief Executive Officer
+49 (0)30 - 8800 135 10
anfrage (at) brettingham.de